From 1990 - 1993, Michel Roux, then president and CEO of Absolut Vodka, used the talents of Marcia G. Yerman in numerous projects.
Ms. Yerman was commissioned to contribute a painting to the Absolut Artists of the Nineties ad campaign.
In addition to designing a scarf and a tie for the Absolut label, Ms.Yerman also created a series of limited edition fine art gifts for Mr. Roux. Included were handmade bracelets and earrings, handpainted ceramic plates, and a signed edition of an accordion artist's book housed in a wooden box.
ABSOLUT ARTIST'S BOOK
From the Absolut Collectors Society's Newsletter Archives
This show's Absolut proof that art & commerce can mix
Who'd have thought that when Andy Warhol designed an ad for Absolut vodka in 1986, it would start a trend that continues to this day? From caricaturist Al Hirschfeld to lensman Helmut Newton to designer Gianni Versace, artists of every persuasion have helped spread Absolut's message. In turn, the Swedish company's magazine ads have become collector's items to be framed - even traded.
To celebrate its 20th anniversary in the United States, Absolut has taken over Grand Central Station's Vanderbilt Hall to mount an exhibition of almost 100 original works - paintings, photos, fashions, jewelry and a neon Nam Jun Paik - brandishing the Absolut name in one way or another. On view through Tuesday, all the works were commissioned by Absolut for its advertising campaigns and are part of its permanent collection, housed in a Manhattan warehouse.
So even if you don't have to catch the 5:09 to Mount Kisco, go to Grand Central and feast your eyes on the original acrylic and silkscreen Warhol; Dakota Jackson's Absolut bottle-shaped therapy bench and Gary Mirabelle's "Rock Climber." The late Keith Haring, Marcia G. Yerman, Donald Sultan and many other artists are also represented.
And be sure to check out the various dresses by Versace, with the word Absolut either going up a sleeve or around a skirt bottom or as part of the fabric itself. There's even a purse in the shape of the vodka bottle. Salut!
From the DAILY NEWS
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